Pursley Design

THE FINALS FAIRY

An identifying character to market the Herman B Wells Library Final’s week. The Finals Fairy is supposed to capture a student’s eagerness to end the semester while embodying the ideology of a fairy. He is playful and intelligent, encouraging students to do their best while also finding time to take care of themselves.

The Finals Fairy was created in CLIP STUDIO PAINT with marketing materials using this illustration made in Adobe Illustrator and Adobe InDesign.

Project Dates: October 2024 – December 2024

UNDERGRADUATE SCHOLARS

A professional project commissioned by the Herman B Wells Library in Bloomington, Indiana for their new student program entitled Undergraduate Scholars. This program aims to hire students to the library for a yearly scholarship, promoting connections and real-world experience in their time at Indiana University.

This project was created in CLIP STUDIO PAINT and Adobe Illustrator. The final logo and icons were created as vectors.

Project Dates: June 2024 – July 2024

ARTEMIS

A student project to create and brand a fictional company of our choosing. The company here is entitled Artemis and is thought of as a gym based in New York for women. The company’s aesthetic are based on the Greek Goddess Artemis, Goddess of the Hunt and a spearhead for women, with a deep navy as the primary color and white as it’s contrast.

Four different variations of the Artemis were created for this project: a primary logo, the name logo, a vertical logo, and a tagline logo.

This project was created Adobe Illustrator and InDesign.

Project Dates: September 2022 – December 2022